Ikea Uses Photo Tagging and Facebook in New Campaign

Here’s a good read about a great use of social media by furniture giant Ikea, which is further proof that social media is here to stay:

We talk a lot about how big brands are embracing social media as a mechanism to connect directly with customers. Still, it’s much easier to talk about integrating social media into your brand than it is to actually do it.

That’s why IKEA’s recent Facebook campaign is so awesome. The Swedish furniture company opened a new store in Malmo, Sweden and rather than spread the word the old-fashioned way, they decided to go directly to the people using Facebook.

Facebook Marketing: IKEA’s Genius Use of Photo Tagging

ikea, facebook, social media, campaign