Your Facebook Page Checklist Part 3: Engagement

This is the third in a series of Facebook tips that will make up a checklist for you and your company to get the most out of a Facebook fan page.

A lot of people who set up social media accounts and pages miss the mark because they’re forgetting one thing: social media is called that because it is social. You must be social on social media, in order to benefit the most from it. You can’t just throw up a page and expect people to flock to it. If you build it, in fact, they will not come.

So, how do you draw them in?  Here are several tried and true tactics that will give you a great head start:

1. Suggest your Facebook page to friends by using the “Suggest to Friends” link under your logo. Ask your fans, friends and followers to do the same.

2. Ask your fans their opinion on something related to your product or service. Daily. ie. a brand like 7-11 could ask, “what is your favorite flavor of Slurpee?” or a Real Estate agent could ask, “what part of town is the best to live in, and why?”. Don’t ask the same ting over and over, ask new questions. When you first start your page, you may not get a lot of response, but as long as you keep trying, the fans will start to answer your questions, and the greatest part, is that they tend to keep coming back because most users get notified when someone else comments on something they commented on. A quick, easy way to repeat visits.

3. If you have events in the real world, take photos and post them. Use the Facebook photo tagging feature to tag the people you know in those photos, and then the photo will appear in their stream on their profile, and they will be sent a notification that someone has tagged them in a photo. This enables all of their friends to see the photo, drawing them to your page also. Facebook users are always curious to see new photos of their friends.

4. Respond to your fans ASAP. Everyone likes to have something they’ve said acknowledged. Letting a comment on your Facebook page go ignored for days, will only lead to less and less people participating on your page.

Follow these few, simple steps and you will be well on your way to having an active, lively page with many repeat visitors.

If you would like a consultation on how you can make this work for you, click below: