Your Facebook Page Checklist Part 4: Your Photo
This is the fourth in a series of Facebook tips that will make up a checklist for you and your company to get the most out of a Facebook fan page.
The first thing people notice when they come across your Facebook page or are invited to it, is your page’s main photo. It is your very first impression and it needs to stand out. Here are some ways to get your photo to stand out:
1. Have fun with the unchangeable aspects of a Facebook page such as the font colors and layout and lines along the top. Utilize the same fonts and font colors that Facebook uses to make it look as though part of your image is actually part of the page. The font Facebook uses is Lucida 11point and the font color is #3b5998. You can also have fun with the line that runs behind your page logo by reading the following article: 5 Creative Ways to hack Your Facebook Profile Photo
2. Utilize the entire available space. Facebook pages have an area of 200x600px available for your page’s image. Use the whole space by creating an image exactly that size. It’s some of the most valuable real estate on your Facebook page, so make the most of it.
3. Use vibrant colors and high quality images. Crisp images & professional graphic design give your Facebook page visitors a sense of professionalism and make it easier for them to become fans.
4. Include contact info. At the very least, have your web site URL in the image.
5. Suggest what to do next. If you have a custom tab you want your Facebook page visitors to hit, suggest it in your image. Tell them what to do next rather than hoping the find something interesting on our wall and sticking around. Include a call to action, like “Sign Up Now!” or “Get Yours, Today”.
6. Finally, allow for Facebook automated cropping that occurs when it makes thumbnails for your page’s image in users’ news feeds. Make all information you do not want to be cut off, appear within 176 pixels in the middle of the 200 pixel width of the image. That way, it won’t get cut off and will appear in the thumbnail. Be sure to edit your thumbnail as well to make sure everyone is seeing what you want them to. Simply go to your Facebook page, hover your mouse over your page’s image and click “Change Picture” and from the drop down list, choose “Edit thumbnail”.
And that ought to do it. Make sure it’s not to busy, doesn’t have too much info and is easy to read and it will prove to be an effective Facebook page image! Post a link to yours in the comments when you’re done as I would absolutely love to see them!
Stay tuned for the next step in our Facebook Page Checklist series, you can even have the next step delivered to your inbox by filling out your email address in the sidebar where it says “Get New Posts in Your Inbox”.
Comments (1)
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I think the photo is the most important part – It gives a branding feel to the page.