Your Facebook Page Checklist Part 5: Integrating Other Social Networks

This is the fifth in a series of Facebook tips that will make up a checklist for you and your company to get the most out of a Facebook fan page.

Most businesses with a Facebook page haven’t limited their social media efforts to just Facebook. Some also utilize Twitter, LinkedIn, MySpace, Foursquare and maybe even a blog. If you’ve got other social accounts elsewhere, integrating them with your Facebook page is a great way to cross-promote and use your fanbase elsewhere to increase your fanbase on Facebook and vice versa.

There are many apps and plugins that can help you integrate your other social network accounts with your Facebook page, so lets cover a few of them.

Integrating your blog: So many people are afraid to blog, which is a shame as it’s such a fantastic way to get people to your web site, to create potentially viral content and to really give your customers, clients and fans a sense of who you are. If you have taken that leap, and are realizing how beneficial and actually fun blogging is, then you should integrate it into your Facebook page.

The best way to do this that I have found, is NetworkedBlogs. This is a Facebook application, and you can find it here: http://bit.ly/b70RGi – just click this link, then choose “Add to Page” under the logo, and choose the page you’re working on. Next you want to click “Go To Application” and allow it access to your Facebook info. Once you have installed the application, it will take you to the app itself, where you can click the “Register a Blog” button. Follow the steps to register your blog and once that is complete, you should have a blog profile page in the networked blogs app that looks something like this one: http://bit.ly/dlluJB. When you go to this page for your blog, click “Feed Settings” under the thumbnail image. On the following page, you will have the option to publish the feed to your personal wall, as well as all of your Fan Pages. Click “configure” next to the Fan Page you want to publish it to, and then make sure the button for “Auto-publish blog posts to Page Wall” is selected. At this point, you can publish a test post and go check out your wall to see that it’s working.

What this will do is, every time you post to your blog, a short snippet, a thumbnail and a link to the blog post will automatically be published to your Facebook page’s wall.

There are other apps and tools that do similar things, but I find none of them are all that reliable. NetworkedBlogs has never failed for me and it comes with the bonus of having a profile for your blog on the NetworkedBlogs web site as well as the blog directory for the app on Facebook.

Integrating Twitter into your Facebook page: Again, there are a ton of different apps and tools that can help you send your Tweets to Facebook and your Facebook page updates to Twitter. Any of the following will do the trick:

Twitter for Facebook
Twitterfeed
Ping.fm

Integrating LinkedIn with your Facebook page: This isn’t as developed as Twitter or blogging, but it’s a good way to promote your LinkedIn profile nonetheless. Go to this application: My LinkedIn Profile and click “Add to Page”. Choose the page you’re working on and then go back to the Edit Page screen for that page and find the My LinkedIn Profile app you just added. Click “Edit” and enter in your LinkedIn profile ID and choose whether or not you want to have it as a tab.

Other Social Media sites and apps have Facebook integration built in , such as Foursquare and Glue. Simply login to your Facebook account when it prompts you to.

Another great tool is social media aggregator, FriendFeed. This is where people can follow every social account you have all in one place.