7 Simple Ways To Engage Your Facebook Fans

A lot of the Facebook pages for business I come across on a day to day basis, are making the same mistake. They just keep posting, over and over again, about themselves and make no effort to learn about their fans and followers. Narcissism has no place in a successful social media campaign, so here are some tips on how to post to your Facebook page and have a great response.

1. Ask questions that you think your audience will like answering. Think of the things that make people proud or happy and ask them about those things. Their children, their company, their spouses, or their favorite music.

2. Post polls – these require close to zero time commitment to participate in and still result in having your opinion heard. Facebook users love a good poll.

3. Post a photo – Facebook users love photos especially if you post photos of things or people that your audience all agree are interesting. For instance, if you own a car customization shop, post pictures of your work. You can safely assume everyone who has clicked the like button on your page has that interest in common.

4. Post a video – although these tend to get slightly fewer interactions due to workplace restraints and audio requirements, they are still quite effective, especially if you’ve thought of what your target audience might like to see before posting.

5. Tag people – you have to be careful while using this Facebook feature. You don’t want to appear spammy. When the occasion calls for it, you can start typing a friend or page you’ve liked in your status update. Facebook will offer suggestions from your friends list, so choose the name if the person or page you want to tag from that list. Once selected, it will link to their profile or page from your status, and it will also appear on their profile. It’s a great way to get the attention if someone who might appreciate the status update, and ensure an interaction.

6. Hold a contest. One company I worked with held a tag line contest on their Facebook page and the winner received a prize. The winner was selected by how many likes their slogan received on the company’s Facebook page. The page erupted with new fans and wall postings.

7. Nostalgia – post an update about remembering something all your fans will remember as well. Post a song or a video if you can. Nostalgia is the most powerful emotion in marketing and will get people involved any time.

Do you have any suggestions on how to get your Facebook fans and friends more involved in your Facebook presence? Post them in the comments or on our Facebook page by clicking the widget to the right.