10 Twitter Tips for your Small Business

10 Twitter Tips for your Small Business

If you take your business marketing strategy seriously, you probably already have a Twitter account. That’s a good start, but do you really know how to promote your business in 140 characters or less? Twitter is fun, Twitter is challenging, Twitter can be dead annoying (info overload!) but it’s without a doubt an amazing tool for direct marketing.

The following Twitter Rules are a guideline for the small business owner who wants to make it on Twitter. Some of them refer to the Twitter etiquette, some explain common Twitter terms and some offer a better understanding of Twitter as a marketing tool.

1. Tweeting Ratio:

Tweeting like crazy every few minutes will not only be frowned upon by the community (especially when tweeting for your business), it will also be completely counter-productive. Each new tweet that you post replaces your previous tweet on your followers’ timeline. Tweeting too often will reduce your tweets’ actual reach.

2. Hashtags:

Marked by the symbol #, hashtags turn certain terms and keywords into (searchable) tags . By adding the hashtag #camera, for instance, you increase the chances of your tweets being seen by people who are interested in photography and cameras. Using multiple hashtags in one tweet is considered spam, so use them scarcely and wisely.

3. Check Out The Competition:

Use Twitter to find out what’s going on with your competitors. You don’t have to follow them as a Twitter user, but you should follow their activity. It’s a priceless insight – for free!

Read the rest: 10 Twitter Tips for your Small Business | The Official Wix Blog.